When it comes to online marketing, content is key. The more unique content marketing strategies you have , the more attention your site will get from potential customers and visitors. There are a variety of content types to boost website traffic to your site, but content that is interesting, engaging, and well written is the key to success.
Publishing blog posts regularly on your site is a good decision. But, is that all?
No,
Internet marketing will change a lot in 2022. You must create various types of content to attract potential visitors to your website. It will help to increase visibility and generate more leads or sales for your business.
What types of content should we use in online marketing?
Okay, we will discuss 10 content types to boost website traffic.
Things You Should Know Before Creating Content
You must be careful while creating and promoting content to boost traffic. It needs to spend lots of time and enough budget on generating high-quality content.
If you’re new to blogging, or have a small budget for promoting your business, it won’t be better to create multiple types of content at a time. You may lose your money or become frustrated very quickly by not seeing the result. It is not easy to create powerful content of each type for a human being. Again, poor quality content doesn’t bring any results. It is also harmful to a website because it often creates a negative impression on visitors.
So, what’s the solution?
I personally suggest starting with one kind of content at the very beginning level especially when you have no knowledge and a limited budget. You may start with publishing blog posts or creating videos, or publishing podcasts; it’s up to you. Find out your strong areas and focus on those areas.
You will be able to create meaningful content that may help you boost your organic traffic. Once, you have knowledge and money, then move on to creating other types of content.
However, it is my personal opinion. You may start with creating various types of content at the beginning level, if you have time, budget, and previous knowledge of promoting the content.
Why is content promotion important?
Okay, nobody will find your content unless you promote it. Millions of pieces of content are published online every day. How will people find your content?
You need to promote it regularly. You can do it using various content promotion channels like email campaigns, social media marketing, search engine optimization, and others.
One thing to keep in mind is that content promotion is more vital than creating content.
10 Types of Content To Boost Website Traffic
You now understand the significance of content creation and promotion. Let’s look at some types of content that may help to generate more leads and conversions for your business.
Videos
Video content is one of the most important elements in online marketing. By creating and sharing quality video content, businesses can create a better connection with their customers and promote their products or services more effectively. Videos can also help to grow brand awareness, build customer loyalty, and increase website traffic and conversions.
How to use that content.
Before creating any videos, you must write scripts on specific topics. A well-written script will help you to create shareworthy video content. Remember, creating videos doesn’t mean moving slides and using automated voiceovers or music. If you want to achieve great results, your content should have clear explanations of the topics you cover in videos. The more value you provide, the better the outcome of that content will be.
Upload your videos to popular video-sharing sites such as YouTube and Vimeo. YouTube is the biggest video search engine. You can generate lots of traffic, leads, and conversions from YouTube only by publishing valuable content. While creating a video, try to keep it short and to the point. It will be more engaging content.
The disadvantage of video content
It is not cheap. Creating shareable video content needs lots of valuable information about the topics. It means you may need to do good research when writing a script. In addition, you may often hire experts for editing videos. If you have video editing software and skills, then you may do it yourself. But, it requires time and effort.
You also need to spend money on buying a camera, tripods, video editing software, and a computer on which you can smoothly run editing software.
Infographics
Infographics are graphs, charts, or other graphic images that help to communicate information. You can use them to show data or information in a way that is clear and easy to understand. They can be used to show how different aspects of a topic affect someone or something else, or to help explain complex concepts.
Your content may easily go viral by creating a shareable infographic. It is a popular content marketing technique loved by professional marketers. By applying the right strategies and appealing visual content, you may generate leads and sales for your business. People love visual content rather than long-form stories to narrate a topic.
How to deliver this
If you are a graphic designer, and want to communicate with your audience visually, you should use infographics. However, you can hire professional designers to create visually appealing infographics for you. Research is important for creating nice infographics. You will need to pay attention to the information you use and the graphics you design. Both are essential components of a great infographic.
Downsides of Infographics’ Content.
It is expensive. A well-informative infographic may cost you over $100 or even more.
Sometimes, you may need to spend lots of time researching. In most cases, the graphic designer will ask for information from you to create the infographics. If you want to let them do it, you may need to pay more.
Without solid information and creative design, it will be useless. Today, lots of people are creating infographics, but only a few have success with these strategies because of their creativity. So, be careful about this.
Try to create gifographics. It is almost the same, but you will use animated gifs rather than static images.
A solid promotion strategy is also important for infographics. It will be useless, if you don’t promote it.
Podcast
Podcasts are a form of audio content that can be listened to on the go, in the gym, or while driving. They are usually episodic and vary in length from 10 to 60 minutes. Podcasts can be downloaded and listened to using an app or streamed online through a website.
Podcasts have been around since 2004, when Apple introduced iTunes 4.9 with support for podcasts. But it was really in 2012 when podcasting became popular, with many more shows being released every day and people being able to subscribe on their phones without having to go through iTunes.
Today, people love to listen to podcasts as they can hear them anytime and anywhere. By delivering valuable information in your podcast series, it is possible to increase website traffic.
How To Do it
Creating podacast is very easy. If you have a microphone, smartphone, or computer, presentation abilities, and technical knowledge, you can start it today.
The downside of podacast content
You must have the proficient and technical knowledge to engage with the audience full-time. In podcasts, your audience never sees you; they only hear voices. So, it is possible to leave your podcast series if it is not engaging.
Blog Posts
The blog post is a type of content that has been used for decades. It has been popular because it is a quick way for the writer to share their thoughts about a topic with the reader.
Blogs are easy to write and can contain anything from personal anecdotes to information about the latest events in the world of business, sports, or technology. Blogs can be written by just one person or by many people working together – either way, they provide an exciting perspective on whatever topic is being discussed.
It is a common misconception that blogs are not as popular as they used to be. However, it is still one of the best ways to generate traffic to your website. Blogs are an excellent way to share knowledge and provide exciting insights into a topic. They can also help you build an audience for your business.
An effective blog post should be informative and entertaining at the same time. It should be able to engage readers and make them want to read more from you in the future. The content of your blog post should also be relevant and valuable for your audience.
The downside of blog posts
You need proper knowledge about the topics you want to cover in blog posts. Proper research about the topics will help to share valuable pieces of information with readers. It will be useless if your content can’t meet the demand of your readers.
In addition, you may need visuals, charts, infographics, and even videos to make it more roadworthy.
Case Study
A case study is another popular content format. By using it, you may drive lots of traffic to your website. It is all about your past experiences. In case studies, we share “what we do, how we do it, and the results of our work.”
Why is it famous?
People love to see practical experiences. And, in case studies content, they find it. Your readers may easily get motivated by learning your success story.
You don’t only drive traffic to the website; you also motivate them to apply it in their business. The majority time, readers use this strategy in their business.
How to deliver it
First, you need to write the summary of your case study content. Then, it would be best to create an outline for your content.
If you are writing case studies for your own business, try to explain the challenges you faced and how you overcame them step by step. In the case of a client’s business, the process is almost the same. Try to learn what the problem they faced was and their strategies to overcome it.
When you provide a solution to any problem, try to write step by step, it will help readers. Finally, add a call to action in your content.
Your aim should be inspiring readers by sharing a success story. If you can do it correctly, your intention of driving traffic will be successful.
Listicle Content
Listicle content is a type of content that is usually in the form of a list or article with the intention of making it easier for readers to digest.
It has become a popular format for blog posts, articles, and other types of content because it’s easy to read and typically includes elements such as captions and images.
This type of content can be used for topics such as “Top 10” lists, “How to” guides, or even “10 Things You Didn’t Know” articles.
How to deliver it
Firstly, you must select a topic for writing listicle content. Then, do some research about the topics. Try to gather a lot of information from similar content on the internet.
If possible, reach out to each person or business, and tell them that you will write a listicle content and select them to keep their name on your list. Ask for information from them, which will help create more trustworthy content.
When writing listicle content, simplicity is the best format. Try to keep it as simple as possible, like an introduction, list, and conclusion.
The downside of this content
- You must need to update this content regularly.
- There is no magical number to create the list. You can make it as big as you can.
- If your selected experts are not interested in shouting out on social media, you may not get the best possible benefits from creating this content.
Product Reviews
Product reviews are a form of expression about the product in question, usually in the form of an article. Reviews are important for consumers because they provide insight into a product before purchasing it.
The purpose of reviews is to give people information about a product and let them know if it is worth their money or not. For someone to make an informed decision on whether or not they want to purchase a specific product, they need to know about it first.
You can write product reviews but try to be honest in your review. Your aim should be to share as much information about the topics with your readers.
However, you can write it from different angles also. To do this, you must reach out to the experts in your selected tools or products. Then, ask them about the tools, if they used them, how the tool works, which problem solved the tool, whether it is beneficial for them, whether they still use them, and more.
All the information you gathered, share in your content. Expert opinions always help you to create engaging content.
The downside of this content
- It takes lots of time to collect expert opinions.
- You must purchase and use the tool for a few days to write compelling product review copy.
Webinars
Webinars are a great way to reach a large number of people. They are also a great way to drive traffic to the website and generate leads, which can lead to more sales for your business.
Webinars can be video, audio, or both. It allows you to present your company, products, and services in front of an audience worldwide. However, it is one of the most effective content formats to communicate with your customers and prospects.
How to deliver it
- Firstly, you need software like GotoWebinar, On24, Clickmeeting, and WebexWebinar. It’s an example; you will find lots of software online.
- Secondly, you need to convince an expert to join your webinars.
- Thirdly, you need to have a solid plan to promote the webinar. You can use several promotional methods to promote your webinar, like sending emails to email subscribers, social media marketing, and paid marketing.
The downside of this content
- Webinars do well for well-reputed experts or companies. If you are new in business and have started webinar, it may not be suitable for you.
Conclusion
In conclusion, here are some content types that can help you boost your traffic and generate leads:
– videos
– blog posts
– product reviews
– webinars
– podcast episodes
– case studies
– Infographics
– Listicle content
However, all the content types may not be suitable for your business. Additionally, each content format has its own marketing strategies to get the best results. So, at the beginning level, you should pick only one content type to boost website traffic.
Once you succeed in one content format, you can move to another type of content.
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