Choosing a good domain name for your business is extremely important because it represents your online presence. If you don’t pick the right name for your business, you may be a sufferer after 3-5 years of running a business. It won’t be easy as switching your domain name to another one.
Let’s make it simpler.
When we start an offline business, what do we do? Before opening a store or business, we pick a name for the store. Maximum times, we see a banner at the store representing the store name.
Why the store owner does this?
Because anyone can easily find the store.
That’s exactly what happens online also.
Every day thousands of new businesses start online. Moreover, traditionally offline business holders now prefer to switch online.
So, among millions of businesses, you need to establish yourself or your company as a brand. And, how will people know about your brand or identity?
The only way is your business domain name. So, I hope you understand the importance of picking the right domain for any business.
Now you can ask me, hey Mamun; I understand your point. But how can I choose a domain for my business? Which essential factors need to follow before purchasing any domain name?
In this article, I will clarify everything you need to follow in choosing a domain name for your business.
Tips For Choosing a Good Domain Name
At the beginning of my blogging life, I felt confused when choosing a domain name. I spent day after day selecting a domain name for my blog. I spent 15 days choosing only a domain name.
Yes, you heard correctly. Then, I realized I had made a huge mistake. I lost my working hours; it may badly affect my business.
You need to spend some time choosing a domain name. But, it shouldn’t be more than 1 day. If you spend lots of hours picking only a name when you start the regular work, that may help you establish your business.
I don’t want anybody can make the same mistake as me.
Just follow the below steps and choose a domain for your business/blog within a single day.
Choose .com Extensions Domain Name.
Why am I telling you to use the .com extensions domain? Is there any effect on the business?
But it can help you to build your brand indirectly. How?
Because it is the most popular domain extension, readers can easily trust the .com extensions domain. As it is the familiar extensions among them.
So, you will be able to establish trust among your users. After .com extensions, .net and .org are two popular domain extensions.
However, I will suggest picking domain .com extensions. Its price isn’t high. You may register your domain name by spending only 8-10$ in Namecheap.
Use Keywords in Your Domain Name:
Every domain owner wants traffic from search engines. The only way is to get this ranking target keywords in search engines.
The search engine bot will identify which topics you may cover in your blog if you keep your target keywords in your domain name. It will be a big advantage for you to rank your domain.
Finding a .com extensions domain with your target keyword will be very tough. In these cases, you may add suffixes, prefixes, or adding more words to your domain name.
If you want to establish your brand with a unique name, you may skip it. Many websites you will find on the internet do not use target keywords in the domain name.
Instead of using keywords in their domain, they intended to show their business shadow in their name.
For example, “Bluehost.” It wasn’t a target keyword.
So, why the owner chooses the name?
Because, within its name, you can think what types of business they run. Host words refer to hosting services.
That means this company provides web hosting services.
Whether you may use target keywords or a unique name that indicates your business is up to you.
If you think using the target keyword in your root domain name looks spammy, you may use these types of word that reflects your business.
Keep Your Domain Name Short:
Nobody likes long words in the domain name. Moreover, it won’t be memorable. Your focus point should be choosing a domain name that will be easily memorable.
The only solution is for this, keeping it short.
Because people can easily read and memorize the name. If it is possible, choose a domain name with a single word. But, in case you didn’t find a single word domain, choose two words domain. It will be short and memorable.
Remember, keep your domain names within 15 characters. Long character domains are harder to memorize.
Other things you should focus on here while selecting names. Always use easy words.
Because they can easily read your domain name and memorize it, keep it short within single or two words, and words must be easy to read and grammar error-free.
Niche Based Domain Name:
A niche-based domain will help your readers to understand your blog topics. So, always focus on purchasing niche-based domains, especially for blogging purposes.
As you mention your niche in your domain, you will be able to draw attraction to your target audience. But it isn’t easy to find your niche-based domain.
Moreover, it will help rank your domain because Google bots will identify that your domain reflects on a particular topic. And Google likes it.
In previous, it was common trend t use generic keywords in the domain. But day by day, google becomes strict about showing only valuable content to their readers.
A niche-based domain helps you prove to yourself that you’re an expert in this niche. If you post valuable content regularly, your domain has a good chance of ranking. Although there are various ranking factors, you need to implement these also.
So, what will you do?
You can use a domain template to find your domain. Or, you can add a suffix, prefix with your name.
• [niche name]Guide.com (For example- techguide.com)
• [niche name]University.com
• [niche name]forBeginners.com
• [niche name]101.com
• [niche name]Academy.com
• [niche name]InnerCircle.com
• [niche name]Experts.com
• [niche name]Reviews.com
• All[niche name].com
• Just[niche name].com
• Best[niche name].com
• [niche name]Shop.com
• [niche name]online.com
• e[niche name].com
• i[niche name].com
• Master[niche name].com
Avoid Hyphen, Numbers, and Double Letters:
It is always better to avoid hyphens, numbers, and double letters in your domain name.
Because these types of domains look like spammy websites, it isn’t easy to pronounce.
You should focus on easy pronouncing domain names.
What are double letters?
Okay, let me be clear about this.
For example; you register a domain name “wppro.com”
In this domain, p is used two times beside each other. It is called a double letter. By avoiding it, you can make your domain more brandable.
Using hyphens in the domain may take your audiences to your competitors’ domain. You may lose your valuable traffic.
So, avoid hyphens, numbers, and double letters from your domain name.
Don’t forget to check the trademarked of your domain:
So, finally, you choose a domain name for your business. But, things are not over.
You need to check whether this domain is already used or trademarked.
Picking a similar domain name will not cause any problem. But, if you take a trademarked domain name, you may face difficulties in the future.
You need to take steps at the beginning point, To avoid this hassle in the future,
You can research a trademark from USPTO or Trademarkia. Both are free for research trademark and copyright.
Use Business Name Generator Tools:
If you still don’t get your domain name, you may take help from business name generator tools.
These tools will help you to find a domain name for yourself. Here are some famous domain name generator tools.
Shopify Business name generator
You can use any of them. All are fantastic tools for finding the right domain name for your business.
Choosing a domain name is extremely important, but you should remember that time is more valuable.
Don’t waste your time spending lots of hours just choosing a domain name. Rather than, you may take help from tools and finally, choose a domain name.
Don’t forget to register immediately. Because every day, thousands of new websites publish. So, if you don’t register your domain name immediately, there is no guarantee that you will find it later.
Lots of famous domain name registerer prevail on the internet. Some of them are Go daddy, Namecheap, Bluehost, etc. you can register from any of them or your preferable register.
Register your first domain today and start your online journey.