10 Best Email Marketing Software in 2023

Mamun Hasan
Mamun Hasan
best email marketing software

Email marketing is a powerful tool for businesses of all sizes. The best email marketing software can help you effectively communicate with your customers, grow your business, and improve your ROI. 

With so many options available on the market, it can be difficult to determine which software is the best fit for your business. In this article will look at some of the top email marketing software.  

We will evaluate each software based on key features, pricing, pros, and cons. By the end of this article, you should have a better understanding of the different options available and be able to make an informed decision on the best email marketing software for your business.

Why Email Marketing Is Important

 

Email marketing uses email to promote products or services, build customer relationships, and increase brand awareness. It is a form of direct marketing that involves sending marketing messages via email to a group of individuals or potential customers.

You can effectively reach and engage with customers, as it allows businesses to send targeted, personalized messages to specific groups of people. It can also be a cost-effective marketing strategy, as it typically costs less per acquisition than other forms of digital marketing.

In addition to promoting products and services, email marketing can also be used to nurture leads, retain customers, and drive sales. You can also apply this marketing strategy to deliver content and resources to subscribers, build brand loyalty, and establish a company as an industry thought leader.

Overall, email marketing is an essential component of a comprehensive marketing strategy. It can help businesses reach and engage with customers, drive sales and revenue, and build relationships with their audience.

Top 10 Email marketing software

 

#1 Constant Contact

 

Constant Contact is a popular email marketing platform that offers a range of features for businesses of all sizes. The platform provides a variety of templates, a drag-and-drop editor, and integrations with social media and e-commerce platforms.

One of the key features of Constant Contact is its email automation capabilities, which allow businesses to send targeted, personalized messages to specific groups of customers based on their behaviors and preferences. The platform also offers A/B testing, which allows businesses to test different subject lines, headlines, and content to see which performs best.

In addition to email marketing, Constant Contact offers various other marketing tools, including surveys, event management, and social media marketing. The platform is known for its user-friendliness and customer support, including various resources such as tutorials and live support.

Some key features of Constant Contact include:

 

  1. Templates: The platform offers a variety of customizable templates for creating professional-looking emails.
  2. Drag-and-drop editor: The platform’s visual editor allows users to create and customize emails using a drag-and-drop interface easily.
  3. Email automation: Constant Contact allows businesses to set up automated email campaigns based on customer behaviors and preferences.
  4. A/B testing: The platform offers A/B testing for subject lines, headlines, and content to help businesses optimize email campaigns.
  5. Integrations: Constant Contact integrates with various other tools, including social media platforms, e-commerce platforms, and CRM systems.
  6. Event management: The platform offers event management tools, including registration, ticketing, and email reminders.
  7. Social media marketing: Constant Contact offers tools for scheduling and promoting content on social media.
  8. Customer support: The platform provides various resources for users, including live support, tutorials, and a knowledge base.

Pricing Plan of Constant Contact

 

Constant Contact offers two pricing plans, including 7days free trial. Each plan has specific features, including email marketing access, popular tools integration, and social media posting.

Here is an overview of the pricing for Constant Contact’s email marketing plans:

  1. Core:  $9.99/month. 
  2. Plus:  $45/month.

It’s important to note that the pricing for each plan may vary based on the number of contacts in your email list. Constant Contact also offers a 30-day money-back guarantee. So you don’t need to worry about losing money.  

Pros and cons of constant Contact

 

Constant Contact is a popular email marketing platform that offers a range of features for businesses of all sizes. Here are some pros and cons of using Constant Contact:

Pros:

  • The platform offers a variety of customizable templates for creating professional-looking emails.
  • Able to send targeted, personalized messages to specific groups of customers.
  • A/B testing for subject lines, headlines, and content to help businesses optimize email campaigns.
  • Constant Contact integrates with various other tools, including social media platforms, e-commerce platforms, and CRM systems.
  • Tracks contacts who were sent, clicked and opened each email.
  • Allows creating lists and tags to keep organized.

Cons:

  •  limit customization options. 

Constant Contact is great email marketing software focused on automation and user-friendliness. While there may be better fits for some businesses, it is worth considering for companies looking for a comprehensive email marketing solution.

#2 GetResponse

 

GetResponse is popular email marketing software that offers a range of features. The platform is known for its automation capabilities, including auto responders and lead generation forms. It also offers a variety of templates, a visual editor, and integrations with other tools.

In addition to email marketing, GetResponse offers various other marketing tools, including landing pages, webinars, and marketing automation. The platform is known for its user-friendliness and customer support, including various resources such as tutorials and live support.

Some key features of GetResponse include:

 

  1. Templates: The platform offers a variety of customizable templates for creating professional-looking emails.
  2. Visual editor: The platform allows users to create and customize emails using a drag-and-drop interface easily.
  3. Automation: GetResponse offers a range of automation capabilities, including autoresponders and lead generation forms.
  4. A/B testing: The platform offers A/B testing for subject lines, headlines, and content to help businesses optimize email campaigns.
  5. Integrations: GetResponse integrates with various other tools, including CRM systems, social media platforms, and e-commerce platforms.
  6. Landing pages: The platform offers tools for creating and optimizing landing pages for lead generation.
  7. Webinars: GetResponse offers tools for hosting and promoting webinars.
  8. Marketing automation: The platform provides marketing automation capabilities, including lead scoring and lead nurturing.
  9. Customer support: GetResponse provides various resources for users, including live support, tutorials, and a knowledge base.

The pricing plan of Get Response

 

GetResponse offers several pricing plans for its email marketing platform, including a free service. 

Here is an overview of the pricing for GetResponse’s email marketing plans:

  1. Free: for up to 1,000 contacts
  2. Email Marketing: $19/month for up to 1,000 contacts.
  3. Marketing Automation: $59/month for up to 1,000 contacts.
  4. E-commerce Marketing: $119/month for up to 1,000 contacts.

It’s important to note that the pricing for each plan may vary based on the number of contacts in your email list. GetResponse also offers discounts for annual billing.

Pros and Cons of Get Response

 

GetResponse is a popular email marketing platform that offers a range of features for businesses of all sizes. Here are some pros and cons of using GetResponse:

Pros:

  • Wide range of templates
  • Advanced automation 
  • A/B testing for subject lines, headlines, and content
  • Integrations with several tools
  • offers a range of other marketing tools

Cons:

  • Pricing may be more expensive than other email marketing platforms, particularly for businesses with large email lists.
  • Drag-and-drop email creators had some limitations. Often email templates do not save, and you have to start over.

 

#3 Active Campaign

 

Active campaign is an email marketing platform that offers a range of features for businesses of all sizes. The platform is known for its automation and personalization capabilities and integration with CRM and sales tools. It also offers a variety of templates, a visual editor, and integrations with other tools.

In addition to email marketing, Active Campaign also offers a range of other marketing and sales tools, including marketing automation, CRM, and sales automation. The platform is known for its customer support, including various resources such as tutorials and live support.

Some key features of Active Campaign include:

 

  1. Templates: The platform offers a variety of customizable templates for creating professional-looking emails.
  2. Automation: Active Campaign offers a range of automation capabilities, including lead generation and leads nurturing.
  3. Personalization: The platform allows businesses to send targeted, personalized messages to specific groups of customers based on their behaviors and preferences.
  4. A/B testing: Active Campaign offers A/B testing for subject lines, headlines, and content to help businesses optimize their email campaigns.
  5. Integrations: Active Campaign integrates with various other tools, including CRM systems, social media platforms, and e-commerce platforms.
  6. CRM: The platform offers a CRM system for managing customer relationships and sales.
  7. Sales automation: Active Campaign provides tools for automating sales processes, including lead scoring and routing.
  8. Customer support: The platform provides various resources for users, including live support, tutorials, and a knowledge base.

Pricing Plan of Active Campaign

 

Active Campaign offers several pricing plans for its email marketing platform, including a free trial. 

Here is an overview of the pricing for Active Campaign’s email marketing plans:

  1. Lite: $9/month.
  2. Plus: $49 per month.
  3. Professional: $149 per month.
  4. Enterprise: custom pricing.

It’s important to note that the pricing for each plan may vary based on the number of contacts in your email list. Active Campaign also offers discounts for annual billing.

Pros and Cons of Active Campaign

 

 Here are some pros and cons of using Active Campaign:

Pros:

  • Create and update segregated mailing lists
  • Implement and use automation
  • Easy email design tools and templates
  • Sales funnel visualization
  • Easy Website contact form integration

Cons:

  • Pricing may be more expensive.
  • Some users have reported that the platform’s templates can limit customization options.
  • Some users have found the platform’s interface complex and challenging to navigate.
  1.  

#4 Aweber

 

AWeber is an email marketing platform that offers a range of features for businesses of all sizes. The platform is known for its automation capabilities, including autoresponders and sign-up forms. It also offers a variety of templates, a visual editor, and integrations with other tools.

In addition to email marketing, AWeber offers various other marketing tools, including landing pages and social media integrations. The platform is known for its customer support, including various resources such as tutorials and live support.

Some key features of AWeber include:

 

  1. Templates: The platform offers a variety of customizable templates for creating professional-looking emails.
  2. Visual editor: The platform allows users to create and customize emails using a drag-and-drop interface easily.
  3. Automation: AWeber offers automation capabilities, including autoresponders and sign-up forms.
  4. A/B testing: The platform offers A/B testing for subject lines, headlines, and content to help businesses optimize email campaigns.
  5. Integrations: AWeber integrates with various other tools, including social media and e-commerce platforms.
  6. Landing pages: The platform offers tools for creating and optimizing landing pages for lead generation.
  7. Social media integrations: AWeber offers integrations with social media platforms, allowing businesses to schedule and promote content on social media.
  8. Customer support: The platform provides various resources for users, including live support, tutorials, and a knowledge base.

Pricing Plan of Aweber

 

AWeber offers two pricing plans for its email marketing platform, including a free service. 

Here is an overview of the pricing for AWeber’s email marketing plans:

  1. Free: 
  2. Aweber Pro:  $19.99/month. 

It’s important to note that the pricing for each plan may vary based on the number of contacts in your email list. AWeber also offers discounts for annual billing.

Pros and Cons of Aweber

 

Here are some pros and cons of using AWeber:

Pros:

  • Customer service is outstanding!!!
  • Ease of use with creating a newsletter or email
  • Collection of email subscribers
  • List cleaning
  • App Integrations.
  • Templates.

Cons:

  • The free plan doesn’t support all countries. 
  • Old fashion templates
  • Managing multiple lists could be better

 

#5 Sendinblue

 

SendinBlue is an email marketing platform that offers a range of features for businesses of all sizes. The platform is known for its performance. It also offers a variety of templates, a visual editor, and integrations with social media platforms.

In addition to email marketing, SendinBlue also offers a range of other marketing tools, such as SMS marketing, chat and messaging, and landing pages. The platform is known for its user-friendly interface and customer support, including various resources such as tutorials and live support.

Overall, SendinBlue is a feature-rich email marketing platform that is well-suited for businesses of all sizes and industries, particularly those with an e-commerce focus. It is popular with small businesses and entrepreneurs due to its easy-to-use interface, affordable pricing, and ability to handle multiple communication channels.

Key Features of Sendinblue

 

  • Advanced Integrations: Using their API, you can integrate this email marketing software with 60+ tools.
  • Marketing Solutions: Sendinblue provides all-in-one marketing solutions. With email marketing, you can send sms, and WhatsApp messages, automate your campaign, and many more. 
  • Email Templates: The software has lots of customizable templates. You can use any of them or build them from scratch. 
  • No-Technical Knowledge: The drag and editors builder will help to create a landing page and email templates without coding knowledge. 
  • Powerful Insight: The powerful insights and analytics report will help to create an effective email marketing campaign
  • Sales CRM: You will get free access to all sales CRM. 

Pros and Cons of Sendinblue

 

Pros

  • Easy-to-use software
  • Lots of templates
  • Free plan available. 

Cons

  • The campaign could be better organized
  • Limited layout options

Pricing Plan of Sendinblue

 

Sendinblue offers four different pricing plans.

  • Free:  
  • Starter: $25/month
  • Business: $65/month
  • Enterprise: Custom Plan

#6 ConvertKit

 

ConvertKit is an email marketing platform specifically designed for bloggers and online creators. The platform offers a range of features for businesses of all sizes. 

It is known for its automation and personalization capabilities and its integrations with popular website builders such as WordPress and Squarespace. 

ConvertKit also offers various features tailored to bloggers’ needs, such as tagging and segmentation options, form building, and detailed subscriber analytics. With its focus on serving the blogger and online creator community, ConvertKit is an ideal solution for those who want to create targeted, automated campaigns and grow their email lists.

Some key features of ConvertKit include:

 

  1. Automation: ConvertKit offers a wide range of automation capabilities, including autoresponders, sequences, and tags that allow users to personalize their email campaigns.
  2. Form building: The platform allows users to create customizable forms to gather subscribers and easily embed them on their websites.
  3. Tagging and Segmentation: Users can tag subscribers based on their actions and interests to create targeted campaigns.
  4. Detailed analytics: ConvertKit provides detailed analytics and reports on open rates, click-through rates, and subscriber activity, which allows users to track the performance of their campaigns.
  5. Integration: The platform integrates with popular website builders such as WordPress and Squarespace, as well as with other tools such as Stripe, Teachable, and Leadpages.
  6. Email design: ConvertKit offers a variety of customizable email templates and a visual editor that make it easy to create professional-looking emails.
  7. Customer support: The platform provides various resources for users, including live support, tutorials, and a knowledge base.
  8. Advanced forms: ConvertKit offers options like conditional logic and multiple pages forms, making it easy for users to create forms with specific fields for different segments of their audience.

Pros and Cons of ConvertKit 

 

Pros

  • A good CRM for your potential leads.
  • Offers automation to save time and money.
  • Pricing is affordable with a free trial.
  • Tagging system for managing funnels 
  • Integrations are available for other platforms and opt-in form plugins.

Cons

  • Analytics can be more in-depth.
  • Templates can be more.

Pricing Plan of ConvertKit

 

ConvertKit offers three different pricing plans for its users.

  •  Free
  • Creator: $9/month
  • Creator Pro: $25/month

#7 Omnisend

 

Omnisend is an email marketing platform that offers a range of features for businesses of all sizes. The platform is known for its advanced automation and personalization capabilities and its integrations with e-commerce platforms. 

It also offers a variety of templates, a visual editor, and integrations with social media platforms. In addition to email marketing, Omnisend also offers a range of other marketing tools, such as SMS marketing, chat and messaging, and integrations with e-commerce platforms. 

Omnisend is famous for its user-friendly interface and customer support, including various resources such as tutorials and live support. It is a feature-rich platform that is well-suited for businesses of all sizes and industries, particularly those with an e-commerce focus.

Here are some key features of Omnisend:

 

  1. Advanced automation: Omnisend offers a range of automation capabilities, including autoresponders, sign-up forms, and abandoned cart emails.
  2. Personalization: The platform allows businesses to send targeted, personalized messages to specific groups of customers based on their behaviors and preferences.
  3. A/B testing: Omnisend offers A/B testing for subject lines, headlines, and content to help businesses optimize email campaigns.
  4. Integrations: Omnisend integrates with various other tools, including social media platforms, e-commerce platforms, and analytics tools.
  5. SMS marketing: Omnisend also allows businesses to send SMS messages to their customers, providing an additional communication channel.
  6. Chat and messaging: Omnisend also allows businesses to engage with customers through chat and messaging to provide real-time support.
  7. E-commerce platform integration: Omnisend allows businesses to easily integrate with their e-commerce platform, automating and personalizing messages based on purchase history and other data.
  8. Customer support: The platform provides various resources for users, including live support, tutorials, and a knowledge base.
  9. Multi-channel marketing: Omnisend allows businesses to engage with customers through multiple channels, including email, SMS, chat and messaging, and more, which helps to diversify their marketing efforts.

Pros and Cons of Omnisend

 

Pros

  • Provides a campaign booster for improving open and click rates
  • Gathering of post-sale customer feedback
  • Integrated SMS automation
  • Pre-built marketing automation workflows save time.
  • UX experience.
  • Audience segmentation and tagging.

Cons

  • Unlimited emails are offered only in the pro plan.
  • A more extensive selection of templates
  • More flexibility with customization

Pricing Plan of Omnisend

 

Omnisend offers three pricing plan

  • Free
  • Standard: $16/month
  • Pro: $59/month

#8 Klaviyo

 

Klaviyo is an email marketing software that offers a wide range of features for businesses of all sizes. The platform is known for its automation and personalization capabilities and its integrations with e-commerce platforms. 

It also offers a variety of customizable templates, a visual editor, and integrations with social media platforms. In addition to email marketing, Klaviyo offers SMS marketing, chat and messaging, and other marketing tools. 

The platform is known for its user-friendly interface and customer support, including various resources such as tutorials and live support. Klaviyo is a feature-rich platform well-suited for businesses of all sizes and industries, particularly those with an e-commerce focus.

Some key features of Klaviyo include:

 

  1. Templates: The platform offers a variety of customizable templates for creating professional-looking emails.
  2. Visual editor: The platform allows users to create and customize emails using a drag-and-drop interface easily.
  3. Automation: Klaviyo offers advanced automation capabilities, including autoresponders, sign-up forms, and abandoned cart emails.
  4. Personalization: The platform allows businesses to send targeted, personalized messages to specific groups of customers based on their behaviors and preferences.
  5. A/B testing: Klaviyo offers A/B testing for subject lines, headlines, and content to help businesses optimize email campaigns.
  6. Integrations: Klaviyo integrates with various other tools, including social media platforms, e-commerce platforms, and analytics tools.
  7. Marketing tools: In addition to email marketing, Klaviyo offers a range of other marketing tools, including SMS marketing, chat and messaging, and integrations with e-commerce platforms.
  8. Customer support: The platform provides various resources for users, including live support, tutorials, and a knowledge base.
  9. Advanced reporting and analytics: Klaviyo offers advanced reporting and analytics, allowing businesses to track and analyze their customers’ behavior and preferences.
  10. Advanced Segmentation: The platform allows businesses to segment their audience based on behavior, preferences, and purchase history and create highly targeted campaigns.

Pros and Cons of Klaviyo

 

pros

  • Dynamic segments of email lists
  • Drag and drop builders
  • Possibility for custom events
  • Great analytics
  • SMS engagement (one-to-one messaging)
  • Predictive behavior analysis

Cons

  • No mobile app
  • bit clunky and not as smooth
  • cohort LTV

Pricing Plan of Klaviyo

 

Klaviyo has three different pricing plan

  • Free
  • Email: $45/month
  • Email and SMS: $60/month

#9 Hubspot

 

Hubspot is an all-in-one inbound marketing, sales, and service platform that includes a range of tools for email marketing. The platform allows businesses to create, send, and track emails and offers advanced automation and personalization capabilities. 

The company also offers a visual editor and integrations with social media and e-commerce platforms. It also offers other marketing tools like website building, analytics, and CRM. The platform is user-friendly and offers a variety of resources, such as tutorials and live support. 

It is a feature-rich platform that is well-suited for businesses of all sizes and industries, particularly those with an e-commerce focus and those who want to have all their marketing and sales tools in one place.

Here are some key features of Hubspot’s email marketing software:

 

  1. Automation: The platform allows businesses to create automated email sequences, workflows, and personalized messages based on subscriber behavior and interests.
  2. Personalization: The platform allows businesses to send targeted, personalized messages to specific groups of customers based on their behaviors and preferences.
  3. A/B testing: Hubspot offers A/B testing for subject lines, headlines, and content to help businesses optimize their email campaigns.
  4. Integrations: Hubspot integrates with many other tools, including social media platforms, e-commerce platforms, and analytics tools.
  5. Email design: Hubspot offers a variety of customizable email templates and a visual editor that make it easy to create professional-looking emails.
  6. Advanced analytics: The platform provides detailed analytics and reporting on open rates, click-through rates, and subscriber activity, which allows users to track the performance of their campaigns.
  7. CRM: Hubspot offers a CRM feature that allows businesses to track and manage customer interactions, sales, and deals in one place.
  8. Website building: Hubspot offers website building and hosting tools, which allow businesses to create a professional website without needing a developer.
  9. All-in-one platform: Hubspot is an all-in-one platform that allows businesses to manage all their marketing, sales, and service needs in one place.
  10. Customer support: The platform provides various resources for users, including live support, tutorials, and a knowledge base.

Pros and Cons of Hubspot

 

Pros

  • Highly customizable.
  • Many Integrations are available.
  • Workflows save time
  • Email Sequencing.
  • Deal reporting.
  • visually appealing
  • clean interface

Cons

  • Workflow creation seems to be confusing

Pricing Plan of Hubspot

 

Hubspot offers different pricing for individuals and businesses to use their marketing hub. 

Plans for individuals & small teams

  • Free
  • Starter: $45/month
  • Professional: $800/month

Plans for businesses & enterprises

  • Professional: $800/month
  • Enterprise: $3600/month

#10 MailerLite

 

MailerLite is an email marketing platform that offers a range of features for businesses of all sizes. The platform offers a variety of customizable templates, a visual editor, and integrations with social media platforms. 

In addition to email marketing, MailerLite offers various other marketing tools, such as landing pages, form building, and web push notifications. 

The platform is known for its affordable pricing and customer support, including various resources such as tutorials and live support. MailerLite is a feature-rich platform that is well-suited for businesses of all sizes and industries, particularly those with a small budget looking for powerful email marketing software.

Here are some key features of MailerLite:

 

  1. Automation: MailerLite offers a range of automation capabilities, including autoresponders, sequences, and tags that allow users to personalize their email campaigns.
  2. Form building: The platform allows users to create customizable forms to gather subscribers and easily embed them on their websites.
  3. Customizable templates: The platform offers various templates for creating professional-looking emails.
  4. Visual editor: The platform allows users to create and customize emails using a drag-and-drop interface easily.
  5. Advanced segmentation: The platform allows businesses to segment their audience based on behavior, preferences, and purchase history and create highly targeted campaigns.
  6. Email analytics: MailerLite provides detailed analytics and reports on open rates, click-through rates, and subscriber activity, which allows users to track the performance of their campaigns.
  7. Integrations: MailerLite integrates with various other tools, including social media platforms, e-commerce platforms, and analytics tools.
  8. Landing pages: MailerLite also offers a landing page builder to create and customize pages, which can be used for lead generation, sales, or event promotion.
  9. Customer support: The platform provides various resources for users, including live support, tutorials, and a knowledge base.
  10. Email clean: The software offers an email cleaning service to send the campaign in active email. 

Pros and Cons of Mailerlite

 

Pros

  • Free automation.
  • Regular A/B testing campaigns
  • Creating landing pages with its drag-and-drop editor.

Cons

  • Customer service
  • Integration with the WPForms plugin is missing

Pricing Plan of Mailerlite

 

Mailerlite offers four different pricing plans.

  • Free
  • Growing business: $10/month
  • Advanced: $21/month
  • Custom Pricing

Conclusion

In conclusion, many email marketing software options are available on the market, each with its own features and pricing plans. The best option for your business will depend on your specific needs and the size of your email list.

Some popular options include Mailchimp, Constant Contact, GetResponse, ActiveCampaign, Aweber, Hubspot, SendinBlue, Convertkit, Omnisend, Klaviyo, and Mailerlite. Each of these software features has its strengths and weaknesses, and it’s essential to evaluate the features and pricing of each to determine the best fit for your business.

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